Top 10 Sales Training Companies 2025

Sales teams are among the most dynamic, outspoken, and driven forces in any organization. Their relentless pursuit of success fuels business growth, powered by their energy, problem-solving skills, and ability to turn challenges into opportunities.

Yet, even the best salespeople natural problem-solvers can struggle when the problem is their own sales performance.

Every salesperson has been there: They followed up, answered every question, and delivered the perfect pitch yet the prospect still went cold. Why? Buyers now arrive fully informed, with research done, options compared, and expectations set. If you’re not adding value beyond what they already know, you’re just another name on their list.

Great salespeople don’t just sell they lead. They don’t push products; they guide decisions, build trust, and uncover opportunities buyers didn’t even realize they had. But true leadership in sales isn’t just about confidence it’s about skill, strategy, and the ability to adapt in an unpredictable market.

So, what’s the next move? Elevate your game. Train with intention. Master what works.

The Phenomenal Shift in Sales: A Data-Driven Breakdown

The sales game has changed, and the numbers prove it. Buyers are more informed than ever, with 96% researching products and solutions before ever speaking to a sales rep. That means the days of simply walking prospects through features and benefits are over. Today’s buyers expect personalized insights, strategic recommendations, and a consultative approach.

At the same time, sales budgets are tighter, and purchase decisions face more scrutiny than before. In fact, 70% of sales professionals report that companies are taking fewer risks and analyzing ROI more critically. This makes every sales conversation more complex reps need to clearly demonstrate value, not just push a product.

Sales teams are also shifting how they approach lead generation. Social media, customer referrals, and email marketing have emerged as the highest-quality sources for leads, while traditional methods like webinars have significantly declined in effectiveness. Reps must now be strategic about where they invest their time and energy.

But the biggest shift? Customer retention is the new growth strategy. With 72% of revenue coming from existing customers, companies are focusing more on relationship-building, cross-selling, and upselling instead of chasing new deals.

Internally, high-performing sales teams stand out by fostering trust, collaboration, and transparency. They encourage knowledge sharing, provide open access to performance data, and create a culture where success is a shared effort. In contrast, underperforming teams often lack this cohesion, leading to inconsistent results.

With win rates averaging just 21% and sales cycles getting longer, sales reps who adapt, personalize their approach, and continuously sharpen their skills will dominate the future of sales. The key to winning? Consultative selling, strategic engagement, and ongoing training.

The Need for Sales Training Quick Facts

As sales teams adapt to a rapidly evolving landscape, understanding key trends is crucial to staying competitive. Based on HubSpot’s 2024 Sales Trends Report, here are some key insights shaping the future of sales:

• Sales reps spend only 2 hours a day selling, but AI tools can save them 2 extra hours by automating repetitive tasks
• 54% of sales pros say selling has been harder in 2023 than it was before
• In 2023, the average sales win rate was 21%
• 28% of sales pros say a long sales process is the biggest reason prospects back out of deals
• 45% of sales pros feel overwhelmed by the number of tools in their tech stack

Top 10 Sales Training Providers

Sales is constantly evolving, and the right training can be a game-changer. No matter the industry tech, finance, healthcare, or manufacturing the core principles remain the same: building relationships, handling objections, and closing deals with confidence.

The best sales training providers don’t rely on generic tactics. They deliver industry-agnostic frameworks that adapt to different sectors, focusing on real-world strategies, role-specific training, and modern sales methodologies that actually work.

From prospecting and negotiation to leadership and AI-driven selling, these top training companies equip sales teams with the tools to refine their approach, boost performance, and thrive in today’s buyer-driven market.

Here are the top 10 providers that help transform sales professionals into trusted advisors confident, consultative, and always one step ahead. Let’s dive in!

1. Action Selling

Action Selling offers comprehensive sales training programs designed to transform sales teams into top-performing professionals. Their innovative approach focuses on creating effective sales cultures that drive measurable results.

Key Offerings:

• Sales Training Programs: Award-winning courses aimed at producing significant improvements in sales performance.
• Customer Relationship Professional (CRP) Training: Programs designed to deliver enhanced value and foster unprecedented customer loyalty.
• Sales Leadership Training: Training initiatives that assist leaders in creating, driving, and sustaining effective sales cultures.
• Virtual Sales Training: Instructor-led virtual training sessions tailored to meet quotas effectively and conveniently.
• Customized Training Solutions: Tailored programs that identify and address specific sales skill gaps to align with business objectives.

Highlights:

• Recognition: Named among Selling Power's Top 20 Sales Training Companies in 2018.
• Measurable Impact: Clients have reported a 43% improvement in critical sales skills and an 85% increase in the practical application of these skills post-training.
• Comprehensive Resources: Provides a wealth of resources, including sales white papers, newsletters, and assessments to support continuous learning and development.

Location:

3405 Annapolis Lane N #30, Minneapolis, MN 55447, United States

2. ASLAN Training

ASLAN Training & Development, a leading sales training company, specializes in sales training programs designed to bridge the gap between sales teams and unreceptive buyers. Their mission is to help frontline professionals eliminate buyer resistance, become trusted partners, and develop leadership expertise.

Key Offerings:

• Other-Centered® Selling (OCS): Shifts focus from traditional selling to serving customers at each stage of the consultative process, aiming to eliminate barriers and facilitate easier buying decisions.
• Sales Management Catalyst Workshop: Equips sales leaders with the skills to drive change and effectively lead their teams.
• Sales Management QuadCoaching™ Micro-Workshop: Focuses on developing strategic coaching methods tailored to different team members.
• Inbound Selling Skills - Other-Centered® Selling: Tailored for contact center representatives to enhance their selling skills through an Other-Centered® approach.

Highlights:

• Recognition: Consistently recognized by Selling Power Magazine as one of the Top Sales Training Companies.
• Client Testimonials: Clients have reported significant improvements in sales performance and customer relationships after implementing ASLAN's training programs.
• Unique Approach: Emphasizes an Other-Centered® mindset, focusing on truly serving customers to enhance engagement and sales effectiveness.

Location:

593 Atlanta St, Roswell, GA 30075, United States

3. RAIN Group

RAIN Group is a global sales training and performance improvement firm dedicated to helping organizations unleash their sales potential. They provide modern, flexible in-person and virtual training programs designed to drive measurable results.

Key Offerings:

• Sales Training Programs for Sales Professionals: Covering topics like Consultative Selling, Insight Selling, Strategic/Key Account Management, Sales Prospecting, Winning Major Sales, and Virtual Selling.
• Sales Training Programs for Sales Managers: Focuses on Sales Management, Sales Coaching, and Coaching for Action & Accountability.
• Additional Services: Offers Sales Consulting, Subscription-Based Sales Training, RAIN Group Self-Study+, and Sales Assessment services.
• Training Modalities: Provides Onsite/Virtual Instructor-Led Training, Hybrid Training, and Self-Study options.

Highlights:

• Awards and Recognition: Recipient of Brandon Hall and Stevie Awards for client success and recognized in the 2021 Inc. 5000 list for 93% revenue growth over three years.
• Global Presence: Headquartered in the greater Boston area, with offices in Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Seoul, Sydney, and Toronto.
• Client Success: Clients have reported significant improvements in win rates, revenue growth, and sales productivity after engaging with RAIN Group's training programs.
• Innovative Training Delivery: Offers a modern, modular, and multi-modal training approach, designed to cater to adult learners and drive engagement.

Location:

Greater Boston area, Massachusetts, USA

4. Richardson Sales Performance

Richardson Sales Performance specializes in sales training solutions designed to drive meaningful change and enhance sales effectiveness. With over 40 years of experience, they have partnered with more than 900 global clients, training over 3.5 million professionals to improve performance by customizing training to their specific selling environments.

Key Offerings:

• Sales Training Programs: Offers training in Consultative Selling, Sales Presentation Skills, Storytelling, and Advanced Sales Training.
• Customized Solutions: Tailors training programs to align with clients' specific sales processes and objectives.
• Sales Effectiveness System: Defines critical selling skills, supports ongoing performance improvement, and measures progress to ensure ROI.
• Delivery Modalities: Provides flexible, blended learning options to meet diverse learning needs.

Highlights:

• Awards and Recognition: Recipient of multiple Brandon Hall Group Excellence Awards, including Gold for Best Use of Performance Support.
• Client Success: Clients have reported significant improvements in sales performance and customer relationships after implementing Richardson's training programs.
• Innovative Approach: Introduced the "redirect" coaching process, providing real-time feedback to enhance skill adoption and effectiveness.

Location:

Guildhall Yard, London EC2V 5AE

5. Imparta

Imparta specializes in sales training and performance improvement, offering AI-enhanced solutions to transform and sustain sales and customer experience performance. Their research-based methodologies and global reach position them as a leader in the sales training industry.

Key Offerings:

• Sales Training Programs: Includes 3D Sales Agility, Core Selling Skills, Creating Client Value, and Negotiating Client Value.
• Customer Experience Programs: Offers courses like Mastering the Customer Conversation, Handling Difficult Situations, and Building Trusted Connections.
• i-Coach AI: An AI-driven coaching platform that provides real-time, contextual feedback to sales professionals for continuous improvement.

Highlights:

• Awards and Recognition: Winner of the Learning Technologies Awards 2024, LPI Learning Awards 2023, and Brandon Hall Group Gold Award 2022.
• Global Reach: Over 150 trainers delivering programs in 60 countries, effectively managing local change within a global framework.
• Innovative Research: Their sales and service curriculum is based on over 20 years of research, covering everything from new business development to negotiation.

Location:

522-524 Fulham Road, Fulham Broadway, London

6. Force Management

Force Management excels in transforming sales organizations by prioritizing increases in sales revenue, margins, and market share. They tailor their programs to align with client's goals, products, and teams, ensuring cross-functional alignment and sustainable success. Force Management's dedication to customized solutions and measurable outcomes establishes them as a leader in sales transformation and performance improvement.

Key Offerings:

• Command Series Programs: Offers specialized programs such as Command of the Message, Command of the Sale, Command of the Plan, and Command of the Talent.
• Value Negotiation: Equips sales professionals with skills to negotiate value-based deals, ensuring mutual benefit for all parties.
• MEDDICC: Provides a qualification framework that enhances forecast accuracy and improves close rates.
• Sales Fundamentals: Strengthens foundational sales skills, ensuring consistent performance across sales teams.

Highlights:

• Awards and Recognition: Featured in the Inc. 5000 list of fastest-growing privately held companies, achieving a 101% revenue growth from 2019 to 2022.
• Innovative Initiatives: Launched the Revenue Builders Podcast, which reached the finals in two categories at the People's Choice Podcast Awards in 2024.
• Global Reach: Serves clients worldwide, delivering tailored sales solutions across various industries.

Location:

10815 Sikes Place, Suite 200, Charlotte, NC 28277

7. Edstellar

Edstellar offers comprehensive sales training programs designed to equip corporate teams with cutting-edge sales techniques and insights into the latest market trends. In addition to sales, they provide corporate training in technology, management, and leadership, ensuring organizations can upskill their workforce effectively.

Key Offerings:

• Specialized Sales Training Programs: Offers Outbound Sales Training, 7 Step Sales Training, Reinforced Sales Training, Automotive Sales Training, Closing Sales Training, and Sales Analytics Training.
• Mode of Training: Available in virtual (live instructor-led), on-site, and off-site formats tailored for corporate teams.
• Customized Corporate Training: Tailors the training curriculum based on the specific needs of the team.
• Hands-on Learning: Provides practical applications with real-world case studies for enhanced learning.

Highlights:

• Comprehensive Program Portfolio: Offers over 2,000 tailored programs across disciplines, including Technical, Behavioral, Management, Compliance, Leadership, and Social Impact.
• Global Trainer Network: Features a network of over 5,000 verified, qualified, and certified corporate trainers worldwide.
• Flexible Delivery Modes: Provides instructor-led group training available in virtual, on-site, or off-site formats to meet diverse organizational needs.
• Multilingual Training: Offers training programs in 10 languages, including English, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, and Italian.
• Skill Matrix: A specialized tool to help organizations identify skill gaps and align training programs with workforce needs.
• Stellar AI: An advanced AI-driven tool that analyzes organizational data to recommend the most relevant training programs.

Training Delivery:

Edstellar Inc., 2785 Rockbrook Dr STE 204 Lewisville, TX 75067, United States

8. Wilson Learning

Wilson Learning specializes in global sales and leadership training, helping organizations drive measurable growth and performance. They assist executives and sales leaders in improving employee engagement, developing sales teams, strengthening leadership, aligning strategies, driving business transformation, and upskilling the workforce.

Key Offerings:

• Sales Training Programs: Offers specialized courses including The Counselor Salesperson (CSP), Versatile Salesperson (VSP), and Coaching the Counselor Salesperson (CCSP).
• Customized Learning Solutions: Collaborates with organizations to develop tailored learning and development strategies aligned with specific business outcomes.
• Facilitation Services: Provides experienced coaches for one-on-one, in-the-field coaching to accelerate sales proficiency and enhance performance.

Highlights:

• Awards and Recognition: Won Gold and two Bronze Stevie® Awards in Sales & Customer Service for excellence in training.
• Global Reach: Operates in over 50 countries and delivers training programs in more than 30 languages, engaging over 14,000 professionals monthly.

Location:

8000 W. 78th Street, Suite 200, Minneapolis, MN 55439, USA

9. Challenger Inc.

Challenger Inc. transforms the sales and customer experience by equipping organizations with a proven approach to driving growth and expanding customer relationships. Their Challenger™ Sales Model disrupts traditional selling by focusing on delivering valuable insights that challenge customer thinking, helping sales teams teach rather than just sell.

Key Offerings:

• Sales Training and Development: Provides programs to help sellers understand buyers and engage them with new insights.
• Sales Courses & Playbooks: Offers online courses designed to embed key selling behaviors across organizations.
• Seller Hiring Assessment: Assists companies in making smarter hiring decisions, minimizing the risk of costly bad hires.
• AI Intelligence Tools: Uses AI to enhance forecast accuracy, improve sales skills, and accelerate competencies.
• Customer Service Training: Equips customer service representatives and supervisors with the necessary tools to deliver a low-effort customer experience.

Highlights:

• Awards and Recognition: In 2025, Challenger, in partnership with Richardson Sales Performance, was named among Training Industry's Top 20 Sales Training and Enablement Companies.
• Thought Leadership: Author of renowned books such as "The Challenger Sale," "The Challenger Customer," and "The Effortless Experience," offering deep insights into modern sales strategies.
• Global Clientele: Trusted by leading global brands to drive sales performance and enhance customer engagement through their proven methodologies.

Location:

1777 N Kent St, Arlington, Virginia 22209, USA

10. Korn Ferry

Korn Ferry offers specialized sales training and development, aiming to revolutionize selling behaviors and drive organizational success. Leveraging over 40 years of proven methodologies from the Miller Heiman Group, they provide comprehensive programs designed to enhance sales performance across various roles

Key Offerings:

• Sales Training Programs: Offers specialized courses including Professional Selling Skills, Strategic Selling® with Perspective, and Conceptual Selling® with Perspective.
• Talent Excellence: Identifies and develops top sales talent by aligning their skills with the organization's goals.
• Precise Execution: Enhances win rates with real-time coaching and CRM-integrated technologies for better sales performance.

Highlights:

• Comprehensive Program Portfolio: Provides over 80 end-to-end sales training programs, available in multiple modalities and offered in up to 25 languages.
• Integration of Miller Heiman Group: Leverages the expertise of Miller Heiman Group’s proven sales methodologies with Korn Ferry's organizational alignment strategies to drive sales transformation.
• Global Reach: Serves clients across various industries worldwide, delivering tailored sales training solutions to meet unique business needs.

Location:

1900 Avenue of the Stars, Suite 1225, Los Angeles, CA 90067, United States

Choosing the Right Sales Training Provider:

Now that we’ve covered the top sales training providers, it’s important to choose one that truly fits your team’s needs. Here are a few key factors to consider when selecting the right training provider for your business.

1. Choose a Provider That Demonstrates Effective Selling Practices

Pay attention to how they sell to you. Do they engage with you like a true sales professional asking thoughtful questions, understanding your challenges, and building a relationship before making their pitch? Or do they rush into a one-size-fits-all sales pitch and pressure you to commit?

If they don’t practice what they preach, their training likely won’t align with the modern sales landscape. A strong provider should demonstrate consultative selling in their own approach guiding, advising, and helping, not just closing. After all, if they can’t sell effectively to you, how will they teach your team to sell better?

2. Evaluate Beyond Brand Recognition

Just because a sales training company is well-known doesn’t mean their approach will work for your business. Many large providers rely on cookie-cutter programs that sound impressive but lack the depth needed to truly impact your team’s performance.

Instead of getting dazzled by flashy marketing, dig deeper. Do they take the time to understand your business? Can they show proof of success with companies like yours? Reputation means nothing without results. Choose a provider that aligns with your sales challenges, not just one with the biggest brand presence.

3. Opt for Customized Training Solutions

Every sales team is different, and a training program should be tailored to reflect that. Industry, team size, sales process, and customer base all these factors should shape the training approach.

Ask providers about their customization process. Do they adapt their strategies to your real-world challenges? Do they use your team’s actual sales scenarios in training? The best sales training programs feel like an extension of your business, not just another off-the-shelf workshop.

4. Focus on Relationship-Building Skills

Closing sales deals is not about slick closing techniques it’s about trust. The best sales professionals don’t just chase transactions; they build long-term relationships that lead to repeat business and referrals.

Look for a sales training provider that teaches buyer facilitation, not manipulation. Your team should learn how to understand customer pain points, ask the right questions, and position solutions effectively. If a training company is still pushing outdated closing tactics, they’re teaching the wrong game.

5. Seek Continuous Development Programs

One-off workshops might offer short-term excitement, but they rarely lead to lasting change. True sales transformation requires ongoing reinforcement, coaching, and practical application.

Look for providers that offer long-term learning plans, including follow-up coaching, sales role-play sessions, and real-world application tracking. Sales skills fade over time without reinforcement, even the best training won’t stick. The best sales training providers keep your team learning, growing, and improving long after the initial session ends.

6. Verify Inclusion of Leadership Training

Sales teams don’t just need strong reps they need strong leaders who can coach, inspire, and drive results. If your training provider only focuses on individual sellers and ignores leadership development, you’re leaving a major gap in your strategy.

Look for providers that offer sales excellence programs helping sales leaders guide their teams effectively, give constructive feedback, and drive long-term growth. A strong sales team starts with strong leadership. If the training doesn’t include leaders, it won’t create lasting success.

7. Assess Their Success Measurement Methods

Sales training isn’t just about showing up and participating it’s about measurable improvement. A top-tier training provider should be able to track progress in real, meaningful ways.

Ask them: How do you measure success? Look for programs that offer pre- and post-training evaluations, call reviews, skill assessments, and ongoing coaching support. Training that doesn’t show clear, data-driven results is just a feel-good seminar. Make sure your provider tracks real impact.

8. Observe Their Needs Assessment Approach

How a provider sells to you is a direct reflection of how they’ll train your team. Do they take time to understand your challenges, ask meaningful questions, and provide thoughtful recommendations? Or do they jump straight into selling their program?

A great training company practices what they teach. They should ask insightful questions that make you reflect on your needs, instead of just pitching their services. If they aren’t interested in your sales process, how can they help you improve it?

Conclusion

Closing deals isn’t as straightforward as it used to be. Buyers are more informed, competition is tougher, and sales cycles are dragging on longer. Even seasoned sales professionals are finding it harder to hit their targets.

That’s why sales training matters. It’s not just about learning how to sell it’s about adapting to the modern sales landscape, staying ahead of trends, and continuously refining your approach. But not all training programs deliver real impact, so choosing the right provider is key.

Edstellar helps businesses upskill their sales teams with structured training programs tailored to real-world challenges. With its Skill Matrix Software, companies can identify skill gaps and bridge them effectively, ensuring their teams get the training they truly need to succeed.

Sales will always be evolving, but those who invest in learning and growth will always have the edge. Success isn’t about luck it’s about building the right skills, forming strong relationships, and always improving. With the right training and mindset, you can close more deals, win more customers, and stay ahead in the game.