7 Essential Roles for Vice Presidents of Strategy to Master in 2025

A Vice President of Strategy (VPs) plays a pivotal role as a leader within a company, serving as the key figure responsible for evaluating strategic initiatives across all levels and crafting influential plans to drive the organization toward its objectives.

Since strategy constantly evolves, successful VPs must excel in making swift, well-informed decisions. They must also be capable of articulating choices with clarity and confidence, ensuring alignment and understanding throughout the organization.

According to Zippia, the annual average salary of the VP of strategy in the U.S. is $164,392, or roughly $80 per hour. The compensation varies depending on experience, education, and location. 

Let us now discuss the roles and responsibilities of a VP of strategy. You will gain insights and course suggestions from Edstellar to help you stay competitive in 2025 and beyond.

“I want to influence social systems and organizational structures to achieve impact in meaningful ways- I want to lead strategy and development.”

Business Strategist, Lincoln Financial
Jada Wyatt

What Does a V.P of Strategy Do?

The VP of strategy plays a pivotal role in steering their organizations toward growth and innovation. They conduct thorough market research and create detailed reports to uncover company growth and expansion opportunities. 

From spearheading decisions on acquisitions and joint ventures to shaping customer marketing strategies and financial models, the VPs are instrumental in charting annual and long-term strategic plans to guide the company’s future trajectory.

Leadership and management skills are critical for VPs of strategy, as they often lead teams of customer research specialists. They collaborate closely with other senior executives and report directly to the company’s president. 

Given the nature of their role, they may be required to travel frequently to explore new business opportunities and meet with external representatives to assess potential ventures.

The qualifications for this role are typically stringent. A bachelor’s degree is a fundamental requirement, although many employers prioritize candidates with advanced degrees. Additionally, substantial professional experience is essential, including at least five years in a leadership role. According to payscale.com research, the most needed skills for VPs are strategic planning, development, project management, leadership, and project management.

By blending expertise, leadership, and a forward-thinking approach, VPs of strategy drive their organizations to achieve sustainable growth and success. Let's now explore the key roles and responsibilities of the Vice President of Strategy.

7 Roles & Responsibilities of Vice President of Strategies (VPs)

The Vice President of Strategy is the primary authority on organizational strategy, taking charge of its development and execution. The role demands a deep understanding of the company’s current market position and a forward-looking approach to propel it toward its goals.

Central to this position is creating, implementing, and managing innovative strategies that align with the company’s vision. Equally important is ensuring that these strategies are effectively communicated to employees, fostering a shared understanding and commitment across the organization.

A significant aspect of the role involves analyzing market research and data insights to identify growth opportunities and determine the best paths for the company’s development. VPs of Strategy often contribute to high-stakes initiatives such as mergers and acquisitions, joint ventures, customer engagement strategies, and financial planning.

Collaboration is another key pillar of the role. The VP of Strategy works closely with leaders across various departments to align organizational priorities. The broad scope of responsibility often mirrors the strategic influence and oversight typically associated with the role of a CEO.

1. Monitoring Industry Trends

The Vice President of Strategy actively tracks industry trends and analyzes the competitive landscape to guide strategic decision-making. By staying informed of emerging market shifts, they ensure the organization remains adaptive and ahead of industry changes. Intelligence shapes the company’s strategic initiatives and positions it for sustained success.

2. Overseeing Strategic Plans

Overseeing the execution of strategic plans is a core responsibility of the VP of Strategy. They ensure these plans are implemented efficiently, monitor progress against key milestones, and make necessary adjustments to keep the company on track. A dynamic approach ensures that strategic goals remain achievable and aligned with evolving circumstances.

3. Fostering Accountability and Improvement

Cultivating a culture of accountability and continuous improvement is essential for organizational growth. The VP of Strategy promotes such a culture by encouraging teams to take ownership of their goals and fostering a proactive mindset to identify and address challenges. Emphasis on improvement drives sustained performance enhancements.

4. Leading Strategic Initiatives

A pivotal aspect of the role is leading the development and implementation of strategic initiatives that align with company objectives. The VP of Strategy ensures these initiatives support the organization's broader mission and contribute to its long-term growth and success.

5. Collaborating Across Teams

Collaboration is key to successful strategy execution. The VP of Strategy works closely with cross-functional teams to identify and eliminate barriers, ensuring seamless implementation of initiatives. Cross-departmental alignment enhances operational efficiency and fosters a cohesive organizational approach.

6. Conducting Strategy Reviews

Regular reviews and analysis of strategy execution efforts allow the VP to identify improvement areas. By assessing what works and what doesn’t, they implement changes that optimize results and keep the organization moving forward.

7. Reporting to Senior Leadership

Communication is vital in the VP's role, particularly regarding reporting on strategy execution progress. Regular updates to senior leadership and stakeholders provide transparency and ensure all parties are informed about the company’s direction and achievements.

Case Study: Developing a New Strategy for Growth, VP of Business Strategy, Chrysler

Task: The case study revolves around Tech Solutions Inc., where the Vice President of Strategy was tasked with implementing a comprehensive digital transformation initiative. This involved integrating cloud-based solutions and data analytics platforms to streamline operations and enhance decision-making across the organization.

Solution: To address the challenge, the VP led the adoption of cutting-edge cloud infrastructure for scalable data storage and processing. Advanced analytics tools were deployed, enabling real-time insights into market trends, customer behaviors, and operational performance. Comprehensive training sessions were conducted to ensure the workforce could utilize these new technologies effectively.

Overall Impact: The transformation resulted in a 60% improvement in operational efficiency and a 40% reduction in data-processing time. Customer satisfaction rates rose by 35%, and the company achieved a significant competitive advantage in its industry through faster and more informed decision-making.

Key Learning Points:

• Digital transformation significantly enhances operational efficiency.
• Real-time analytics improve strategic decision-making and response to market changes.
• Workforce training is crucial for the successful adoption of new technologies.
• Cloud infrastructure provides scalability and agility for growing businesses.

Check Out the Top Types of VP of Strategy Jobs in 2025

Corporate Strategy

Corporate Strategy roles focus on developing and executing a company's long-term vision and goals. Professionals in this field analyze market trends, assess competitive landscapes, and identify growth opportunities. Most positions in Corporate Strategy offer annual salaries ranging between $104,000 and $150,000, reflecting the high level of expertise and responsibility involved.

Recommended Training: Strategic Planning Training

Digital Strategy

Digital Strategy specialists are responsible for integrating digital technologies into a company’s business model to enhance performance and customer engagement. They work on designing and implementing digital marketing campaigns, optimizing user experiences, and leveraging data analytics to drive decisions. Salaries for Digital Strategy professionals typically fall between $83,500 and $136,000 annually, depending on the organization's experience and size.

Recommended Training: Product Strategy Training

Brand Strategy

Brand Strategy professionals define and maintain a company’s brand identity to ensure it resonates with target audiences. Responsibilities include market research, developing brand guidelines, crafting messaging strategies, and ensuring brand consistency across all channels. The salary range for Brand Strategy roles is broad, with annual earnings typically between $90,000 and $198,000.

Strategic Partnerships

Strategic Partnerships professionals build and nurture relationships with external organizations to create mutually beneficial collaborations. Their responsibilities include identifying potential partners, negotiating agreements, and managing ongoing partnerships. The roles require excellent interpersonal skills, business acumen, and the ability to align partnerships with a company’s strategic objectives. Salaries for Strategic Partnerships positions generally range from $93,000 to $149,000, highlighting the role's significance in driving growth and innovation.

Recommended Training: Strategic Social Selling Training

Conclusion

The Vice President of Strategy is a key figure in driving organizational success through strategic vision, leadership, and innovation. They bridge the gap between market opportunities and company goals by leveraging expertise in market analysis, financial planning, and decision-making. By fostering collaboration across teams and promoting accountability, they ensure the smooth implementation of initiatives aligned with the organization’s objectives.

Their adaptability and forward-thinking approach enable them to navigate complex challenges and remain competitive in a rapidly changing business environment. With a blend of strategic acumen and leadership, VPs of Strategy significantly impact the company’s growth and long-term success. 

Aspiring professionals can excel in this role by mastering essential skills and staying ahead through continuous learning and development. This is where Edstellar, a trusted corporate training provider, steps in.

Offering expertly designed instructor-led training programs and skill development courses, Edstellar empowers professionals to master the essential skills required for leadership roles like VP of Strategy. With tailored programs that address real-world challenges, Edstellar helps organizations achieve their strategic goals and build a future-ready workforce.