Drive Team Excellence with Strategic Marketing Corporate Training

Empower your teams with expert-led on-site/in-house or virtual/online Strategic Marketing Training through Edstellar, a premier Strategic Marketing training company for organizations globally. Our customized training program equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific training needs, this Strategic Marketing group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Implementing strategic marketing involves developing a mix of activities that work cohesively to reach and influence the target audience. Strategic marketing also places a strong emphasis on measuring and analyzing the effectiveness of marketing activities.Organizations attain overall business objectives through strategic marketing training, which enables them to formulate a distinct course of action for their marketing endeavors.

The Strategic Marketing instructor-led training course emphasizes the importance of data-driven decision-making and enables professionals to measure and analyze the impact of their marketing strategies. Edstellar customizes the virtual/onsite Strategic Marketing training course to align with the specific needs and challenges of each organization. This training ensures that it is directly applicable to the professionals' real-world marketing challenges.

Key Skills Employees Gain from Strategic Marketing Training

Strategic Marketing skills corporate training will enable teams to effectively apply their learnings at work.

  • Applied Marketing Concepts
    Applied Marketing Concepts is the process of optimizing software structures for performance and scalability. This skill is important for software architects and developers to ensure efficient, maintainable systems that meet user needs.
  • Market Analysis
    Market Analysis is the process of assessing market trends, competition, and consumer behavior. This skill is important for roles in marketing, sales, and product development, as it informs strategic decisions and drives business growth.
  • Targeted Marketing
    Targeted Marketing is the practice of directing marketing efforts to specific segments of consumers. This skill is important for roles in marketing and sales, as it enhances campaign effectiveness, boosts customer engagement, and maximizes ROI.
  • Information Synthesis
    Information Synthesis is the ability to combine diverse data sources into coherent insights. This skill is important for roles like analysts and researchers, enabling informed decision-making.
  • Digital Marketing Implementation
    Digital Marketing Implementation involves executing strategies across online platforms to enhance brand visibility and engagement. This skill is important for roles in marketing, as it drives customer acquisition and retention.
  • Data-Driven Campaign Evaluation
    Data-Driven Campaign Evaluation involves analyzing campaign performance using data analytics to inform decisions. This skill is important for marketers and analysts to optimize strategies, enhance ROI, and ensure targeted messaging.

Key Learning Outcomes of Strategic Marketing Training Workshop

Edstellar’s Strategic Marketing group training will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our Strategic Marketing workshop, teams will to master essential Strategic Marketing and also focus on introducing key concepts and principles related to Strategic Marketing at work.


Employees who complete Strategic Marketing training will be able to:

  • Apply theoretical marketing concepts to real-world business scenarios
  • Analyze complex market dynamics to develop insightful marketing strategies
  • Evaluate the effectiveness of marketing campaigns using data-driven metrics
  • Implement digital marketing tools and techniques for enhanced online presence
  • Design targeted marketing initiatives that resonate with diverse consumer segments
  • Synthesize information from various sources to form a cohesive marketing approach
  • Create innovative and effective marketing plans tailored to specific organizational goals
  • Demonstrate leadership in collaborative projects, driving team success in marketing endeavors

Key Benefits of the Strategic Marketing Group Training

Attending our Strategic Marketing classes tailored for corporations offers numerous advantages. Through our Strategic Marketing group training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of Strategic Marketing.

  • Trains professionals with the skills to encourage creative solutions to business challenges
  • Empowers teams with the ideas to nurture the skills needed for data-driven decision making
  • The training enables professionals to more effectively plan and implement marketing initiatives
  • Helps professionals with the techniques to strengthen collaboration and communication within teams
  • Equips teams with advanced analytical skills to better understand market trends and consumer behavior

Topics and Outline of Strategic Marketing Training

Our virtual and on-premise Strategic Marketing training curriculum is divided into multiple modules designed by industry experts. This Strategic Marketing training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

  1. Understanding marketing strategy
    • Definition and scope of marketing strategy
    • Evolution of marketing strategy over time
    • Key components of a successful marketing strategy
  2. Role of marketing in business
    • Marketing's impact on business growth and sustainability
    • Integration of marketing with other business functions
    • The strategic role of marketing in business planning
  3. Market research and analysis
    • Techniques for effective market research
    • Analyzing market research data
    • Utilizing market research in strategic planning
  4. Consumer behavior insights
    • Factors influencing consumer behavior
    • Methods to analyze and predict consumer behavior
    • Applying consumer behavior insights in marketing strategies
  5. Competitive analysis
    • Identifying and analyzing competitors
    • Competitive benchmarking techniques
    • Leveraging competitive analysis for strategic advantage
  6. Setting SMART marketing objectives
    • Defining SMART objectives
    • Aligning marketing objectives with business goals
    • Measuring and tracking marketing objectives
  1. Segmenting consumer markets
    • Criteria for segmenting consumer markets
    • Techniques for market segmentation
    • Evaluating and selecting market segments
  2. B2B market segmentation
    • Differences between B2B and B2C segmentation
    • Approaches to segmenting business markets
    • Applying B2B segmentation in marketing strategies
  3. Selecting target markets
    • Criteria for target market selection
    • Assessing market attractiveness and company fit
    • Strategies for targeting multiple market segments
  4. Positioning your brand
    • Developing a brand positioning strategy
    • Techniques for effective brand positioning
    • Positioning in relation to competitors
  5. Unique Selling Proposition (USP)
    • Identifying and defining a USP
    • Integrating USP into marketing communications
    • Evaluating the effectiveness of a USP
  6. Effective market targeting strategies
    • Developing targeting strategies
    • Tailoring marketing mix to target markets
    • Monitoring and adapting targeting strategies
  1. Product development and innovation
    • Stages of product development
    • Fostering innovation in product design
    • Incorporating customer feedback in product development
  2. Product life cycle management
    • Understanding the product life cycle stages
    • Strategies for each stage of the product life cycle
    • Managing products through their life cycle
  3. Pricing strategies
    • Different pricing models and strategies
    • Factors influencing pricing decisions
    • Implementing and adjusting pricing strategies
  4. Branding and brand management
    • Elements of strong brand management
    • Building and maintaining brand equity
    • Strategies for brand revitalization and rebranding
  5. Creating a brand identity
    • Components of a brand identity
    • Designing and implementing a brand identity
    • Consistency and coherence in brand identity across platforms
  6. Product and service positioning
    • Techniques for effective product/service positioning
    • Differentiating products/services in the market
    • Aligning product positioning with brand strategy
  1. Types of distribution channels
    • Overview of various distribution channels
    • Pros and cons of different channel types
    • Selecting appropriate channels for product/service
  2. Channel selection and management
    • Criteria for channel selection
    • Managing and optimizing distribution channels
    • Building relationships with channel partners
  3. Retail Vs online distribution
    • Comparing retail and online distribution models
    • Blending retail and online for omnichannel distribution
    • Strategies for effective online distribution
  4. Channel conflict resolution
    • Identifying sources of channel conflict
    • Strategies to manage and resolve channel conflicts
    • Maintaining channel harmony
  5. Supply chain management
    • Role of supply chain in distribution
    • Optimizing supply chain for efficient distribution
    • Integration of supply chain with marketing strategy
  6. Distribution metrics and KPIs
    • Key metrics for measuring distribution effectiveness
    • Setting and tracking distribution KPIs
    • Using metrics to improve distribution strategy
  1. Components of IMC
    • Understanding the various components of IMC
    • Developing an integrated approach to marketing communications
    • Ensuring consistency across all IMC components
  2. Advertising strategies
    • Designing effective advertising campaigns
    • Choosing the right media for advertising
    • Measuring the impact of advertising
  3. Public relations and media relations
    • Building and maintaining public relations
    • Strategies for effective media relations
    • Crisis management in PR
  4. Digital marketing
    • Key elements of digital marketing
    • Developing a digital marketing strategy
    • Leveraging digital channels for maximum impact
  5. Social media marketing
    • Utilizing different social media platforms
    • Creating engaging social media content
    • Measuring social media marketing success
  6. Content marketing
    • Developing a content marketing strategy
    • Creating and distributing valuable content
    • Measuring the effectiveness of content marketing
  7. Promotions and sales
    • Planning and executing promotional campaigns
    • Aligning promotions with sales objectives
    • Measuring the success of promotional activities
  1. Importance of marketing analytics
    • Role of analytics in marketing decision-making
    • Benefits of a data-driven approach in marketing
    • Challenges and opportunities in marketing analytics
  2. Data collection and analysis
    • Techniques for collecting marketing data
    • Tools for analyzing marketing data
    • Interpreting data for strategic decisions
  3. Customer Relationship Management (CRM)
    • Implementing CRM systems
    • Leveraging CRM for marketing insights
    • Integrating CRM with marketing strategy
  4. Key metrics and KPIs
    • Identifying key marketing metrics and KPIs
    • Setting and tracking marketing KPIs
    • Using KPIs to drive marketing performance
  5. ROI measurement
    • Calculating marketing ROI
    • Factors affecting marketing ROI
    • Strategies for improving ROI
  6. A/B testing and optimisation
    • Basics of A/B testing
    • Implementing A/B tests in marketing campaigns
    • Using A/B testing results for optimization
  1. Building a marketing plan
    • Steps in creating a marketing plan
    • Components of an effective marketing plan
    • Customizing marketing plans for different contexts
  2. SWOT analysis
    • Conducting a SWOT analysis for marketing
    • Utilizing SWOT analysis in strategic planning
    • Integrating SWOT findings into marketing strategies
  3. Marketing budgeting and resource allocation
    • Planning and allocating marketing budgets
    • Optimizing resource allocation for maximum impact
    • Balancing budget constraints with marketing goals
  4. Implementation and execution
    • Strategies for effective implementation of marketing plans
    • Overcoming challenges in plan execution
    • Ensuring alignment of execution with strategy
  5. Monitoring and adjusting the Plan
    • Techniques for monitoring marketing plan performance
    • Adjusting marketing plans based on performance data
    • Flexibility and responsiveness in marketing planning
  6. Marketing plan presentation
    • Preparing and presenting a marketing plan
    • Communicating marketing strategies to stakeholders
    • Persuasive techniques in marketing presentations
  1. Expanding to international markets
    • Identifying opportunities in international markets
    • Strategies for entering and expanding in global markets
    • Overcoming challenges in international expansion
  2. Global marketing strategies
    • Developing marketing strategies for global markets
    • Adapting marketing mix for international audiences
    • Global vs. local marketing approaches
  3. Cultural considerations
    • Understanding cultural differences in global marketing
    • Customizing marketing strategies to fit cultural norms
    • Building culturally sensitive marketing campaigns
  4. Legal and ethical issues
    • Navigating legal and regulatory environments in global marketing
    • Ethical considerations in international marketing
    • Compliance with international marketing laws and standards
  5. Global branding
    • Strategies for building a global brand
    • Managing brand reputation across different markets
    • Balancing global and local brand elements
  6. Challenges and opportunities in global marketing
    • Identifying and addressing global marketing challenges
    • Leveraging opportunities in international markets
    • Adapting to changing global marketing landscapes

Target Audience for Strategic Marketing Training Course

The Strategic Marketing training program can also be taken by professionals at various levels in the organization.

  • Marketing Directors
  • Market Development Coordinators
  • Corporate Communications Specialists
  • Marketing Executives
  • Sales Directors
  • Digital Marketing Managers
  • Campaign Managers
  • Market Research Analysts
  • Advertising Managers
  • Content Strategists
  • Marketing Analysts
  • Marketing Coordinators

Prerequisites for Strategic Marketing Training

The Strategic Marketing training can be taken by professionals with a basic understanding of marketing principles.

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Corporate Group Training Delivery Modes
for Strategic Marketing Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

 Virtual trainig

Our virtual group training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations
The consistent training quality ensures uniform learning outcomes
Participants can attend training in their own space without the need for traveling
Organizations can scale learning by accommodating large groups of participants
Interactive tools can be used to enhance learning engagement
 On-site trainig

Edstellar's onsite group training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction
Workplace environment can be tailored to learning requirements
Team collaboration and knowledge sharing improves training effectiveness
Demonstration of processes for hands-on learning and better understanding
Participants can get their doubts clarified and gain valuable insights through direct interaction
 Off-site trainig

Edstellar's off-site group training programs offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement
Team bonding can be improved through activities
Dedicated schedule for training away from office set up can improve learning effectiveness
Boosts employee morale and reflects organization's commitment to employee development

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for
Strategic Marketing Corporate Training

Need the cost or quote for onsite, in-house, or virtual instructor-led corporate Strategic Marketing training? Get a customized proposal that fits your team's specific needs.

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