Corporate Email Marketing Training Course

1. Introduction to email marketing

1. Understanding the role of email in digital marketing
2. The evolution of email marketing

2. Key components of an effective email

1. Subject lines
2. Email body:
3. Call-to-Action (CTA)
4. Visuals
5. Personalization

3. Design and layout

1. Responsive design for mobile and desktop
2. Best practices in email formatting
3. Using templates vs. custom designs

4. Interactive elements

1. Adding interactivity to emails

1. Overview of ESPs

1. Definition and importance of ESPs in email marketing
2. Comparing popular ESPs 

2. Setting up an ESP account

1. Account creation and setup
2. Navigating the ESP interface

3. Integration with other tools

1. CRM integration
2. Analytics and tracking tools

4. Automation and advanced features

1. Setting up automated email sequences
2. Using segmentation and personalization features

1. Building and managing email lists

1. Strategies for list building: Opt-ins, lead magnets
2. List segmentation: Criteria and techniques
3. List maintenance: Keeping your list clean and engaged

2. Engagement and retention

1. Re-engagement campaigns for inactive subscribers
2. Subscription management and preferences

3. Growth strategies

1. Organic vs. paid list growth techniques
2. Cross-promotion and partnerships

1. Understanding compliance

1. Overview of key regulations
2. Consent and permission in email marketing

2. Implementing best practices

1. Privacy policies and data protection
2. Handling opt-outs and unsubscribes

3. Risk management

1. Avoiding spam filters
2. Managing deliverability issues

1. Key Performance Indicators (KPIs)

1. Open rates, Click-Through Rates (CTR), conversion rates
2. Analyzing bounce rates and list growth

2. A/B testing and optimization

1. Designing effective A/B tests
2. Interpreting test results and implementing changes

3. Reporting and analysis

1. Tools and techniques for email campaign analysis
2. Using insights to improve future campaigns

4. Case studies and best practices

1. Analyzing successful email campaigns
2. Lessons learned and common pitfalls to avoid