The predicted annual growth of Thailand’s GDP is 3.5% in 2025, and reaching this figure will be possible due to the expansion in the tourism and tech industries. However, 58% of CEOs in the tech domain feel that their employees have a skill gap in AI adoption and implementation in their operational tasks. This skill gap causes a hindrance in reaching the goals in the tech and non tech sectors. Here are the highlights of work culture in Thailand:
Key Aspects of the Work Culture in Thailand
Most workplaces in Thailand offer great liberty and support. Diverse cultures and traditions blend in Thailand, creating a sense of respect for all. Here are three aspects of the result-oriented work culture in Thailand:
1. Community-Oriented: Thailand's industries, from agriculture to manufacturing and services, have long been driven by strong community values. Collaboration and mutual support are deeply embedded in the workplace and foster a sense of belonging and security among workers. While modernization continues to reshape various sectors, the emphasis on collective well-being and shared success remains important.
2. Focused on Quality: In the presence of tech giants such as Samsung and Google, the industry promotes perfection in each role. The employees are highly motivated to deliver their best in the corporate sector.
3. Emphasis on Culture: Thai culture invites people to blend into their unique Siamese ideas and buddhist practices. Like every other country, the cultural beliefs are respected and empowered by the locals.
In-Demand Skills in Thailand in 2025
Thailand is facing skill issues in tech and non-tech areas that cause hurdles in achieving its goals for 2025. Here are some of the most in-demand skills in Thailand:
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1. Multilingual Expertise Skills
Radisson Group announced the opening of 100 new hotels in Thailand by 2025. Additionally, Thailand is expected to have 39 million visitors this year. This opens up an opportunity for multilingual experts to attend to foreign guests, especially from China, India, Malaysia, South Korea and Russia. These guests are generally not familiar with the Thai language. Building expertise in multiple languages is a skill gap in Thailand, but filling it can highly contribute to the industry.
2. AI Mentorship Skills
National Artificial Intelligence (AI) Strategy and Action Plan (2022–2027) was released by the Royal Thai government. This plan outlines four major objectives that need to be achieved, namely infrastructure development, ethical frameworks, AI research institutions, and adoption in public and private sectors. Expert mentorship seems to be lacking in the field of AI because LLMs grow smarter each day. Hence, educators and contributors in this field are not readily available.
3. Manufacturing Consultation Skills
Manufacturing units in Turkey are expected to grow at a higher pace, but Thailand needs a skilled workforce to streamline the processes in the automobile industry. To fill this gap, the government introduced the Digital Wallet Scheme, which provides instant money transfers nationwide. It helps to promote cash flow in the economy and generate instant reimbursements for the workforce and laborers. To counter the skill gap and avoid more losses, you can expand your skills in the manufacturing field and provide expert consultation services to firms.
4. Cloud Computing Skills
Last year, Google invested USD$1 billion in creating a cloud computing ecosystem in Thailand, and it is estimated that it will create 14,000 jobs annually in this sector. Similarly, the Royal Thai Government allotted $1 Billion for the cloud-first policy to encourage the masses to use and contribute to this field. The skill gap opened up in Thailand because most institutes have provided foundational cloud-computing skills, and there’s a limited number of individuals who are well-versed in advanced concepts such as cloud architecture, DevOps, cybersecurity, and AI integration within cloud environments.
5. Digital Skills
Thailand faces a major shortage of skilled workers in the digital sector, with only 1% of the population possessing advanced or level 4 digital skills. To address this, the Digital Council of Thailand aims to increase digital proficiency from 28% to 70% by 2025. The government also plans to create 177,606 jobs in areas like semiconductors and AI, and electric vehicles to boost digital transformation.
6. Software Development skills
Thailand has a blended variety of applications and websites that need constant creation and management. In the next five years, it will witness the creation of 280,000 tech jobs while the economy grows parallelly by 3% in 2025. This development faces the hurdle of the aging population and lack of modern skills in this field, such as React, Vue.js, Angular, etc. These programming languages and tools are in high demand, and traditional programmers need to acquire these advanced skills.
7. Social Media Marketing Skills
Social media has become an arena of cut-throat competition, especially in the tourism industry in Thailand. However, most social media managers are unable to promote other industries, such as technology, AI, market research, SaaS, consumer psychology, HRMS, etc. This gap has been identified, and initiatives like DEPA 2024 and the Digital Skill Roadmap have been laid out for the masses to be educated about the same. The creative skills to manage social media and handle multiple campaigns at once need to be matched.
8. Healthcare Skills
20% of the Thai population is projected to be older than 65 years by 2036. This causes a crisis of multiple health issues with inadequate senior healthcare skilled professionals in Thailand. As of August 2024, 71,616 doctors and 209,187 nurses served in Thailand, but the authorities have aimed to employ more skilled staff over the next 10 years. Healthcare professionals who are well-versed in their skills may also need to improve their skills to serve patients with wearable devices, virtual consultation and in-house tests and analysis.
How to Improve your Skills for the Thailand Job Market in 2025?
Getting specialized courses in the above-mentioned domains will help you to improve your skills and build your career in the most promising way. Here are some recommended educational institutions in Thailand that will help you to enhance your skills:
Digital Skill Development Academy (DiSDA): The Digital Skill Development Academy (DiSDA), under the Ministry of Labour, helps civil servants and workers improve their digital skills. It offers training and certification in areas like application essentials and online computing, following international standards. These programs prepare participants for the modern digital workplace.
OVEC: OVEC is funded by the Ministry of Education and provides vocational training focused on leadership in technical and vocational education. It offers courses on strategic leadership, policy development, and institutional management, equipping participants with the skills to lead workforce training initiatives effectively.
Thailand Professional Qualification Institute (TPQI):TPQI, established by the Thai government, focuses on vocational training and professional skill development. It offers certification programs in various industries, including business management, digital technology, and engineering. These programs ensure that workers meet national competency standards, enhancing their career prospects in both local and international job markets.
Final Words
Major skills gaps in Thailand have been identified in automobile manufacturing, cloud computing, AI research, and multi-language expertise. These skills comprise the most revenue-generating industries in Thailand, and hence, skill gaps must be filled by maximizing the revenue. To improve the skills of your team, you can explore Edsteller’s corporate training courses in various fields. Skill Matrix is a tool by Edsteller that helps you visualize the strengths and limitations of your team so that they can work on precise areas to specialize in a particular skill set.
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