15 Best Activities, Games and Exercises for Sales Teams

• Bring all team members together.
• Record sales calls with team members participating.
• Select a variety of calls that showcase different situations.
• Play back the recorded calls for the team.
• Focus on aspects such as tone, pacing, questioning techniques, and responses during the playback.
• Encourage constructive peer feedback to foster a supportive environment for improvement.
• Identify strengths and areas needing enhancement through discussion.
• Repeat the review process with different calls to cover a range of scenarios.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights.

Helps reps identify and improve specific elements of their call approach, leading to stronger initial conversations and better follow-up practices. Participants refine their call techniques and enhance communication skills through collaborative feedback, fostering a culture of continuous improvement within the sales team.

• Gather all team members.
• Provide a brief overview of typical sales objections such as price, need, and timing.
• Divide team members into pairs or small groups, and assign each group a specific objection to role-play.
• Assign roles within each group, with one person acting as the customer and the other as the sales representative.
• Begin the role-play activity, focusing on handling the assigned objections
• Allow time after each role-play for peer feedback, discussing what worked well and what could be improved.
• Rotate roles within the groups to ensure everyone practices both sides of the conversation.
• Consider recording these sessions for review.
• Conclude with a group discussion to reflect on key takeaways and strategies learned.

Develops resilience, helps reps stay calm under pressure, and equips them with practical techniques to overcome objections, enhancing overall sales performance.

• Bring all team members together.
• Randomly assign products, services, or topics to each team member for their pitch.
• Rotate the topics or scenarios daily to keep the activity engaging and challenging. Facilitators or team leads can select themes based on current trends or product lines.
• Each team member delivers a 2-3 minute pitch on their assigned topic.
• Incorporate peer feedback sessions to help fine-tune messaging and delivery.
• Add a competitive element by awarding points or small rewards for creativity and improvement over time.
• Repeat the exercise daily to build consistency and reinforce verbal communication skills.
• Conclude each session by summarizing key learnings and encouraging team members to share their insights.

Reinforces verbal communication, encourages creativity, and keeps the team engaged and confident. It fosters continuous improvement through practice.

How to Conduct Customer Journey Mapping Activity :

• Bring all team members together.
• Start by identifying key stages in the customer journey, such as Awareness,
• Consideration, Purchase, and Retention.
• Use whiteboards, sticky notes, or digital mapping tools to visualize the steps and highlight pain points or areas for improvement.
• Divide team members into small groups.
• In groups, discuss how various touchpoints (ads, emails, demos) impact customer decisions.
• Brainstorm ways to enhance the customer experience at each stage.
• Map out the entire customer journey collaboratively, noting insights and ideas for improvement.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights.

It promotes a deeper understanding of client needs, highlights process inefficiencies, and ensures alignment across teams. It strengthens empathy and customer-focused strategies.

• Gather all team members.
• Provide each employee with a random item (like a pen or water bottle).
• Challenge each employee to pitch their item within 60 seconds.
• Emphasize highlighting the product's necessity, features, and customer benefits.
• Have judges or teammates play the role of potential customers, posing objections to simulate real interactions.
• After each pitch, allow time for feedback from the group on what worked well and areas for improvement.
• Rotate items with each round to keep the exercise dynamic and engaging.
• Conclude the activity by summarizing key learnings and encouraging participants to share their insights.

Sharpens persuasion skills, improve improvisation, and boosts confidence under pressure. Also, it works well as an icebreaker during sales meetings.

How to Conduct Real-Time Pitch Feedback Activity :

• Gather all team members.
• Ask sales representatives to prepare short pitches, typically ranging from one to three minutes each.
• Have each team member deliver their pitch.
• After each pitch, facilitators and peers provide real-time feedback focusing on aspects such as delivery style, clarity of message, persuasive techniques, and non-verbal communication like body language and tone.
• Encourage team members to take notes on the feedback received.
• Allow team members to incorporate the feedback into subsequent pitches to enhance their overall presentation skills.
• Repeat the process for each employee or team member.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights and experiences.

Sharpens presentation skills, boosts confidence, fosters a culture of constructive criticism for continuous improvement.

• Gather all team members.
• Prepare a series of product, market, or sales-related questions.
• Divide team members into teams.
• Use a quiz format (e.g., multiple choice, true or false) and keep score.
• Have the teams compete to answer as many questions as possible.
• Add a competitive element by offering small prizes for winners.
• Rotate questions across product knowledge, market trends, and sales strategies to keep the trivia engaging and educational.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights.

Reinforces product knowledge and market insights while promoting friendly competition and engagement. Enhances teamwork through shared learning experiences.

• Gather all team members.
• Create bingo cards filled with various sales-related actions or terms, such as “closed a deal,” “made a cold call,” or “handled an objection.”
• Distribute the bingo cards and markers to each team member.
• Explain the rules and the specified period during which the activities need to be completed.
• Team members mark off squares as they complete the corresponding sales activities.
• Encourage competition by offering a prize for the first person to complete a row or the entire card.
• Allow time for team members to reflect on their sales efforts and achievements while playing the game.
• Conclude the activity by summarizing key learnings and celebrating the winners.

Encourages teamwork, motivates participation, and promotes engagement in sales activities.

• Gather all team members.
• Divide team members into teams.
• Assign each team the task of developing a creative product idea or sales pitch.
• Instruct teams to collaborate on ideas and rehearse their presentations beforehand.
• Have each team present their idea to a panel of “investors” (senior managers or peers).
• Judges assess the pitches based on creativity, feasibility, and presentation quality.
• Simulate high-pressure pitches with mock investments or rewards to add excitement.
• Provide constructive feedback to help teams refine their delivery.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights and experiences.

Encourages innovation and sharpens presentation skills. Builds team spirit through collaborative efforts and boosts confidence by simulating real-world pitching scenarios.

• Gather all team members.
• Create a game board with categories relevant to your sales team, such as “Product Features,” “Sales Techniques,” “Market Knowledge,” and “Customer Profiles.”
• Divide the team into smaller groups.
• Each group takes turns selecting a category and point value.
• When a group selects a question, they must answer in the form of a question (e.g., if the answer is “This sales technique focuses on building relationships,” a correct response would be “What is consultative selling?”).
• Award points for correct answers and keep track of scores to encourage friendly competition.
• Rotate questions across product knowledge, market trends, and sales strategies to keep the trivia engaging and educational.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights.

Enhances product knowledge, reinforces sales techniques, promotes teamwork and collaboration, and creates a fun and engaging environment.

• Gather all team members.
• Organize the scavenger hunt in a local area.
• Create a list of clues and challenges that teams must solve to find specific locations or items.
• Divide team members into smaller groups.
• Distribute the clue cards, maps, and challenge lists to each group.
• Explain the rules, objectives, and the set time limit for completing the scavenger hunt.
• Encourage creativity and out-of-the-box thinking while teams navigate the city.
• Teams work together to strategize and complete the challenges within the time limit.
• Monitor the progress of the teams and ensure safety.
• After the activity, regroup with all the teams to discuss their experiences and the strategies they used.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights.

Promotes collaboration and strategic thinking. Creates a memorable bonding experience outside the office and encourages creativity and problem-solving under time constraints.

• Gather all team members.
• Book a session at a local escape room facility.
• Arrive at the escape room facility and provide a brief overview of the activity to the team.
• Divide team members into smaller groups if necessary.
• Start the escape room challenge, where teams must work together to solve puzzles and complete challenges within the set time.
• Encourage quick thinking and collaboration among team members throughout the activity.
• Monitor the progress and ensure that all team members are engaged and participating actively.
• Successfully complete the escape room challenge.
• Hold a debriefing session after the escape room to reflect on the strategies used and lessons learned about teamwork and problem-solving.
• Conclude the activity by summarizing key learnings and encouraging team members to share their insights and experiences.

Fosters collaborative problem-solving and emphasizes the importance of teamwork under pressure. Encourages creative approaches to challenges.

• Gather all team members.
• Provide team members with links or handouts for personality assessments, such as Myers-Briggs or DISC profiles.
• Have team members complete the personality assessments.
• Collect and review the assessment results.
• Facilitate a discussion about different personality styles and how they contribute to team dynamics.
• Encourage team members to share their insights and reflections on their assessment results.
• Discuss how diverse strengths and personality styles can enhance collaboration and understanding within the team.
• Conclude the activity by summarizing key learnings and highlighting the importance of self-awareness and appreciation for different approaches to problem-solving and communication.

Encourages self-awareness and appreciation for different strengths. Fosters better collaboration by recognizing diverse approaches to problem-solving and communication.

• Gather all team members.
• Create a system for recognizing achievements, such as a recognition board or shout-outs in meetings.
• Explain the recognition system to all team members, encouraging them to participate by sharing explicit examples of how colleagues contributed to the team's success.
• Encourage everyone to actively participate, highlighting specific contributions and achievements.
• Implement regular recognition events or meetings to maintain momentum and keep the practice ongoing.
• Monitor participation and the impact of the recognition system, making adjustments as needed to ensure it remains effective and engaging.
• Conclude each recognition event or meeting by summarizing the positive contributions and reinforcing the culture of appreciation and support among team members.

Builds a positive culture and boosts morale. Encourages support and camaraderie among team members.