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Drive Team Excellence with Salesforce Marketing Cloud Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Salesforce Marketing Cloud Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Salesforce Marketing Cloud is a vital platform for organizations seeking to streamline and enhance their marketing efforts. It offers a comprehensive suite of tools for creating, automating, and personalizing campaigns across various channels, empowering businesses to engage with customers effectively. Training in Salesforce Marketing Cloud is essential to equip marketing teams with the skills needed to leverage its features, optimize campaign performance, and drive meaningful customer interactions, thereby contributing to overall business success and growth.

Edstellar's virtual/onsite Salesforce Marketing Cloud training course offers customization and integrates cutting-edge methodologies. Our trainers are renowned for their expertise in the Salesforce Marketing Cloud instructor-led training course and have extensive experience in solving the complexities of marketing automation, customer journey mapping, and data-driven analytics optimization.

Get Customized Expert-led Training for Your Teams
Customized Training Delivery
Scale Your Training: Small to Large Teams
In-person Onsite, Live Virtual or Hybrid Training Modes
Plan from 2000+ Industry-ready Training Programs
Experience Hands-On Learning from Industry Experts
Delivery Capability Across 100+ Countries & 10+ Languages
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Key Skills Employees Gain from instructor-led Salesforce Marketing Cloud Training

Salesforce Marketing Cloud skills corporate training will enable teams to effectively apply their learnings at work.

  • Implement Campaigns
    Implement Campaigns involves planning, executing, and monitoring marketing strategies to achieve specific goals. This skill is important for roles in marketing, advertising, and project management, as it drives brand awareness and engagement.
  • Utilize Automation
    Utilize Automation refers to the ability to implement technology to streamline processes. This skill is important for roles in IT, engineering, and operations to enhance efficiency and reduce errors.
  • Develop Journeys
    Develop Journeys involves creating user-centric experiences that guide customers through interactions with a brand. This skill is important for roles in marketing and UX design, as it enhances customer satisfaction and loyalty.
  • Apply Segmentation
    Apply Segmentation is the ability to categorize data or audiences into distinct groups. this skill is important for marketing roles to tailor strategies, enhance targeting, and improve engagement.
  • Integrate Channels
    Integrate Channels is the ability to unify various communication platforms for seamless customer interaction. this skill is important for roles in marketing and customer service, enhancing engagement and efficiency.
  • Personalize Content
    Personalize Content involves tailoring messages to individual preferences and behaviors. this skill is important for marketing roles, enhancing engagement and customer loyalty.

Key Learning Outcomes of Salesforce Marketing Cloud Training Workshop for Employees

Upon completing Edstellar’s Salesforce Marketing Cloud workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

  • Apply marketing automation techniques to streamline campaign workflows
  • Implement personalized marketing strategies based on customer segmentation
  • Analyze campaign performance metrics to optimize marketing efforts
  • Create engaging content for various marketing channels
  • Design effective testing strategies to refine marketing campaigns

Key Benefits of the Salesforce Marketing Cloud Group Training

Attending our Salesforce Marketing Cloud group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

  • Equips the team with the techniques to personalize customer experiences
  • Empowers employees with the skills to create targeted marketing campaigns
  • Develops required skills in employees to analyze campaign performance effectively
  • Instills ideas in teams for optimizing marketing strategies based on data insights
  • Provides employees with insights into leveraging automation for efficient campaign management

Topics and Outline of Salesforce Marketing Cloud Training

Our virtual and on-premise Salesforce Marketing Cloud training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

  1. Introduction to Salesforce Marketing Cloud
    • What is Marketing Cloud?
    • Benefits of using Marketing Cloud
  2. Key components of Marketing Cloud ecosystem
    • Email Studio
    • Contact Builder
    • Content Builder
    • Automation Studio
    • Journey Builder
    • Analytics Builder
  3. Overview of Marketing Cloud functionalities
    • Email marketing
    • Mobile marketing
    • Social media marketing
  4. Understanding the role of Marketing Cloud in modern marketing strategies
    • Customer relationship management (CRM)
    • Multi-channel marketing
    • Data-driven marketing
    • Marketing automation
  1. Fundamentals of data architecture in Marketing Cloud
    • Data extensions
    • Data sources
    • Audience data
    • Contact data
  2. Data import methods and best practices
    • Importing data from CSV files
    • Importing data from Salesforce
  3. Data segmentation techniques:
    • Demographic segmentation
    • Behavioral segmentation
    • Preference segmentation
  4. Data cleansing and hygiene strategies:
    • Identifying and correcting inaccurate data
    • Maintaining data integrity
    • Setting up data governance processes
  5. Integration of external data sources with Marketing Cloud:
    • Salesforce integration
    • Data Management Platforms (DMPs)
  1. Content creation tools within Marketing Cloud
    • Email templates
    • Landing page builder
    • Drag-and-drop editor
    • AMPscript for dynamic content
  2. Personalization strategies for email and other channels
    • Personalizing content based on customer data
    • Using dynamic content to create unique experiences
    • A/B testing personalization elements
  3. Designing engaging content for different audiences
    • Copywriting best practices for email and landing pages
    • Designing visuals that resonate with your target audience
  4. Content optimization techniques
    • Subject line optimization
    • Preheader optimization
    • Image optimization
    • Mobile-friendly design
  5. Content performance measurement and analysis
    • Open rates
    • Click-through rates (CTRs)
    • Conversion rates
    • Heatmaps and scroll tracking
  1. Importance of testing in marketing campaigns
    • Reducing wasted spend on ineffective campaigns
    • Improving campaign performance and ROI
    • Identifying what resonates with your target audience
    • Optimizing content, design, and messaging
  2. A/B testing methodologies and best practices
    • Selecting the right elements to test 
    • Defining clear hypotheses and success metrics
    • Creating statistically significant test groups
    • Controlling for variables to ensure fair comparisons
    • Determining test duration and sample size
    • Analyzing results with confidence intervals
  3. Test setup and execution in Marketing Cloud
    • Creating A/B tests within email studio or journey builder
    • Specifying test variations and targeting criteria
  4. Interpreting test results and making data-driven decisions
    • Identifying the statistically significant winner
    • Understanding why one variation outperformed the others
    • Applying learnings to future marketing campaigns
    • Avoiding the confirmation bias trap
  1. Campaign setup and configuration in Marketing Cloud
    • Defining campaign goals and objectives
    • Selecting target audiences
    • Scheduling email sends
    • Setting up triggered sends
  2. Email sending best practices
    • Sender reputation management
    • CAN-SPAM compliance
  3. Deliverability considerations and strategies
    • Bounce rates
    • Spam filters
    • Authentication protocols
  1. Identifying key performance indicators (KPIs) for marketing campaigns
    • Setting SMART goals
    • Defining relevant KPIs for different campaign objectives
  2. Data analysis tools and techniques in Marketing Cloud
    • Marketing Cloud reports
    • Data Studio integration
    • Custom reporting with AMPscript
  3. Campaign performance dashboards and reports
    • Creating custom dashboards
    • Scheduling reports for delivery
  4. Interpreting analytics data to derive actionable insights
    • Identifying trends and patterns
    • Understanding what's working and what's not
    • Making data-driven decisions to improve campaign performance
  5. Iterative optimization based on performance analysis
    • Continuously testing and refining campaigns
    • Making adjustments based on data insights
  1. Overview of web studio features and capabilities
    • Landing page creation
    • Microsites
    • Web forms
    • A/B testing for landing pages
  2. Building and customizing landing pages and microsites
    • Drag-and-drop functionality
    • HTML editing
  3. Integrating web analytics tools with Marketing Cloud
    • Google Analytics
    • Adobe Analytics
    • Tracking website traffic and visitor behavior
  1. Importance of customer segmentation in marketing
    • Increased relevance and personalization
    • Improved campaign performance
    • More efficient marketing spend
  2. Segmentation strategies based on demographics, behavior, and preferences:
    • Demographic segmentation 
    • Behavioral segmentation
    • Preference segmentation 
    • RFM analysis
  1. Introduction to automation studio and its functionalities
    • Creating automated marketing workflows
    • Triggering actions based on customer behavior
    • Sending personalized emails and messages
    • Integrating with other marketing systems
  2. Creating and managing automation workflows
    • Defining triggers and actions
    • Building decision splits and filters
  3. Setting up triggered sends and automations
    • Welcome series for new subscribers
    • Abandoned cart reminders
    • Re-engagement campaigns for inactive contacts
    • Transactional emails
  1. Understanding the role of Contact Builder in Marketing Cloud
    • Managing audience data
    • Building data models
    • Creating custom attributes and data extensions
    • Maintaining data quality and hygiene
  2. Data modeling and schema design best practices
    • Defining data objects and relationships
    • Selecting appropriate data types
    • Ensuring data consistency and accuracy
  3. Managing contact data and relationships
    • Adding, editing, and deleting contacts
    • Managing subscriptions and preferences
    • Understanding contact lifecycles
  4. Integrating Contact Builder with other Marketing Cloud modules
    • Synchronizing data with Email Studio, Automation Studio, and Journey Builder
    • Leveraging contact data for personalized experiences
       
  1. Overview of customer journey mapping concepts
    • Identifying key touchpoints in the customer journey
    • Understanding customer needs and expectations at each stage
    • Designing journeys that map to the customer lifecycle
  2. Designing customer journeys using Journey Builder
    • Visualizing the customer journey
    • Orchestrating multi-channel interactions
    • Personalizing experiences based on customer data
    • Setting up triggers and actions

Who Can Take the Salesforce Marketing Cloud Training Course

The Salesforce Marketing Cloud training program can also be taken by professionals at various levels in the organization.

  • Marketing Specialists
  • Digital Marketers
  • Marketing Automation Specialists
  • CRM Specialists
  • Marketing Analysts
  • Campaign Managers
  • Social Media Managers
  • Marketing Coordinators
  • Marketing Technologists
  • Content Managers
  • Customer Experience Managers
  • Managers

Prerequisites for Salesforce Marketing Cloud Training

Employees with a basic understanding of marketing principles can take up the Salesforce Marketing Cloud training course.

Request a Quote for your Corporate Training Requirements

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Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
 for Salesforce Marketing Cloud Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Salesforce Marketing Cloud training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

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Instructor-led Training
Training Mode
On-site
Instructor-led Training
Training Mode
Off-site
Instructor-led Training
Virtual trainig

Edstellar's Salesforce Marketing Cloud virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations
The consistent training quality ensures uniform learning outcomes
Participants can attend training in their own space without the need for traveling
Organizations can scale learning by accommodating large groups of participants
Interactive tools can be used to enhance learning engagement
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On-site trainig

Edstellar's Salesforce Marketing Cloud inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction
Workplace environment can be tailored to learning requirements
Team collaboration and knowledge sharing improves training effectiveness
Demonstration of processes for hands-on learning and better understanding
Participants can get their doubts clarified and gain valuable insights through direct interaction
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Off-site trainig

Edstellar's Salesforce Marketing Cloud offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement
Team bonding can be improved through activities
Dedicated schedule for training away from office set up can improve learning effectiveness
Boosts employee morale and reflects organization's commitment to employee development
View Pricing Options
Enquire now

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Looking for pricing details for onsite, offsite, or virtual instructor-led Salesforce Marketing Cloud training? Get a customized proposal tailored to your team’s specific needs.

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        Edstellar: Your Go-to Salesforce Marketing Cloud Training Company

        Experienced Trainers

        Our trainers bring years of industry expertise to ensure the training is practical and impactful.

        Quality Training

        With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

        Industry-Relevant Curriculum

        Our course is designed by experts and is tailored to meet the demands of the current industry.

        Customizable Training

        Our course can be customized to meet the unique needs and goals of your organization.

        Comprehensive Support

        We provide pre and post training support to your organization to ensure a complete learning experience.

        Multilingual Training Capabilities

        We offer training in multiple languages to cater to diverse and global teams.

        Testimonials

        What Our Clients Say

        We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

        "Attending the Salesforce Marketing Cloud training was transformational for my professional development. As a Senior Kubernetes Engineer, the deep dive into practical applications gave me the confidence to tackle complex coverage of interactive labs were immediately applicable to my work. I've confidently led multiple high-visibility initiatives leveraging this comprehensive knowledge. This course has become foundational to my continued success.”

        Ricky Hawkins

        Senior Kubernetes Engineer,

        Sales Automation Solutions Provider

        "The Salesforce Marketing Cloud training enhanced my ability to architect and implement sophisticated operational excellence strategies. Understanding industry best practices through intensive expert-led workshops exercises proved invaluable initiatives. We've successfully expanded our service portfolio based on these enhanced capabilities. The detailed exploration of real-world case studies provided methodologies I leverage in every engagement.”

        Jiang Mao

        Principal DevSecOps Engineer,

        Customer Success Platform Company

        "The Salesforce Marketing Cloud training gave our team advanced strategic frameworks expertise that revolutionized our strategic implementation approach. As a Lead Container Specialist, understanding hands-on exercises and interactive labs our entire portfolio. Our team has automated eighteen critical business processes, reducing manual effort by 70%. This training has become foundational to our team's strategic capabilities and continued growth.”

        Issam Saqr

        Lead Container Specialist,

        Salesforce Consulting Services Firm

        “Edstellar’s IT & Technical training programs have been instrumental in strengthening our engineering teams and building future-ready capabilities. The hands-on approach, practical cloud scenarios, and expert guidance helped our teams improve technical depth, problem-solving skills, and execution across multiple projects. We’re excited to extend more of these impactful programs to other business units.”

        Aditi Rao

        L&D Head,

        A Global Technology Company

        Get Your Team Members Recognized with Edstellar’s Course Certificate

        Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

        This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

        Certificate of Excellence

        We have Expert Trainers to Meet Your Salesforce Marketing Cloud Training Needs

        The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

        Salesforce Marketing Cloud Trainer in Chennai
        Vijaya
        Chennai, India
        Trainer since
        June 1, 2013
        View Vijaya’s Profile

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