
Corporate Salesforce Marketing Cloud Training Course
Edstellar’s Salesforce Marketing Cloud instructor-led training course equips employees with the skills to utilize the Salesforce platform for marketing campaigns. Teams will learn data management, personalized content creation, and campaign testing. Upskill now to implement automation rules for efficient campaign execution.

(Virtual / On-site / Off-site)
Available Languages
English, Español, 普通话, Deutsch, العربية, Português, हिंदी, Français, 日本語 and Italiano
Drive Team Excellence with Salesforce Marketing Cloud Corporate Training
Empower your teams with expert-led on-site/in-house or virtual/online Salesforce Marketing Cloud Training through Edstellar, a premier Salesforce Marketing Cloud training company for organizations globally. Our customized training program equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific training needs, this Salesforce Marketing Cloud group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.
Salesforce Marketing Cloud is a vital platform for organizations seeking to streamline and enhance their marketing efforts. It offers a comprehensive suite of tools for creating, automating, and personalizing campaigns across various channels, empowering businesses to engage with customers effectively. Training in Salesforce Marketing Cloud is essential to equip marketing teams with the skills needed to leverage its features, optimize campaign performance, and drive meaningful customer interactions, thereby contributing to overall business success and growth.
Edstellar's virtual/onsite Salesforce Marketing Cloud training course offers customization and integrates cutting-edge methodologies. Our trainers are renowned for their expertise in the Salesforce Marketing Cloud instructor-led training course and have extensive experience in solving the complexities of marketing automation, customer journey mapping, and data-driven analytics optimization.
Key Skills Employees Gain from Salesforce Marketing Cloud Training
Salesforce Marketing Cloud skills corporate training will enable teams to effectively apply their learnings at work.
- Implement CampaignsImplement Campaigns involves planning, executing, and monitoring marketing strategies to achieve specific goals. This skill is important for roles in marketing, advertising, and project management, as it drives brand awareness and engagement.
- Utilize AutomationUtilize Automation refers to the ability to implement technology to streamline processes. This skill is important for roles in IT, engineering, and operations to enhance efficiency and reduce errors.
- Develop JourneysDevelop Journeys involves creating user-centric experiences that guide customers through interactions with a brand. This skill is important for roles in marketing and UX design, as it enhances customer satisfaction and loyalty.
- Apply SegmentationApply Segmentation is the ability to categorize data or audiences into distinct groups. this skill is important for marketing roles to tailor strategies, enhance targeting, and improve engagement.
- Integrate ChannelsIntegrate Channels is the ability to unify various communication platforms for seamless customer interaction. this skill is important for roles in marketing and customer service, enhancing engagement and efficiency.
- Personalize ContentPersonalize Content involves tailoring messages to individual preferences and behaviors. this skill is important for marketing roles, enhancing engagement and customer loyalty.
Key Learning Outcomes of Salesforce Marketing Cloud Training Workshop for Employees
Edstellar’s Salesforce Marketing Cloud training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our Salesforce Marketing Cloud workshop, teams will to master essential Salesforce Marketing Cloud and also focus on introducing key concepts and principles related to Salesforce Marketing Cloud at work.
Employees who complete Salesforce Marketing Cloud training will be able to:
- Apply marketing automation techniques to streamline campaign workflows
- Implement personalized marketing strategies based on customer segmentation
- Analyze campaign performance metrics to optimize marketing efforts
- Create engaging content for various marketing channels
- Design effective testing strategies to refine marketing campaigns
Key Benefits of the Salesforce Marketing Cloud Group Training
Attending our Salesforce Marketing Cloud classes tailored for corporations offers numerous advantages. Through our Salesforce Marketing Cloud group training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of Salesforce Marketing Cloud.
- Equips the team with the techniques to personalize customer experiences
- Empowers employees with the skills to create targeted marketing campaigns
- Develops required skills in employees to analyze campaign performance effectively
- Instills ideas in teams for optimizing marketing strategies based on data insights
- Provides employees with insights into leveraging automation for efficient campaign management
Topics and Outline of Salesforce Marketing Cloud Training
Our virtual and on-premise Salesforce Marketing Cloud training curriculum is divided into multiple modules designed by industry experts. This Salesforce Marketing Cloud training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.
- Introduction to Salesforce Marketing Cloud
- What is Marketing Cloud?
- Benefits of using Marketing Cloud
- Key components of Marketing Cloud ecosystem
- Email Studio
- Contact Builder
- Content Builder
- Automation Studio
- Journey Builder
- Analytics Builder
- Overview of Marketing Cloud functionalities
- Email marketing
- Mobile marketing
- Social media marketing
- Understanding the role of Marketing Cloud in modern marketing strategies
- Customer relationship management (CRM)
- Multi-channel marketing
- Data-driven marketing
- Marketing automation
- Fundamentals of data architecture in Marketing Cloud
- Data extensions
- Data sources
- Audience data
- Contact data
- Data import methods and best practices
- Importing data from CSV files
- Importing data from Salesforce
- Data segmentation techniques:
- Demographic segmentation
- Behavioral segmentation
- Preference segmentation
- Data cleansing and hygiene strategies:
- Identifying and correcting inaccurate data
- Maintaining data integrity
- Setting up data governance processes
- Integration of external data sources with Marketing Cloud:
- Salesforce integration
- Data Management Platforms (DMPs)
- Content creation tools within Marketing Cloud
- Email templates
- Landing page builder
- Drag-and-drop editor
- AMPscript for dynamic content
- Personalization strategies for email and other channels
- Personalizing content based on customer data
- Using dynamic content to create unique experiences
- A/B testing personalization elements
- Designing engaging content for different audiences
- Copywriting best practices for email and landing pages
- Designing visuals that resonate with your target audience
- Content optimization techniques
- Subject line optimization
- Preheader optimization
- Image optimization
- Mobile-friendly design
- Content performance measurement and analysis
- Open rates
- Click-through rates (CTRs)
- Conversion rates
- Heatmaps and scroll tracking
- Importance of testing in marketing campaigns
- Reducing wasted spend on ineffective campaigns
- Improving campaign performance and ROI
- Identifying what resonates with your target audience
- Optimizing content, design, and messaging
- A/B testing methodologies and best practices
- Selecting the right elements to test
- Defining clear hypotheses and success metrics
- Creating statistically significant test groups
- Controlling for variables to ensure fair comparisons
- Determining test duration and sample size
- Analyzing results with confidence intervals
- Test setup and execution in Marketing Cloud
- Creating A/B tests within email studio or journey builder
- Specifying test variations and targeting criteria
- Interpreting test results and making data-driven decisions
- Identifying the statistically significant winner
- Understanding why one variation outperformed the others
- Applying learnings to future marketing campaigns
- Avoiding the confirmation bias trap
- Campaign setup and configuration in Marketing Cloud
- Defining campaign goals and objectives
- Selecting target audiences
- Scheduling email sends
- Setting up triggered sends
- Email sending best practices
- Sender reputation management
- CAN-SPAM compliance
- Deliverability considerations and strategies
- Bounce rates
- Spam filters
- Authentication protocols
- Identifying key performance indicators (KPIs) for marketing campaigns
- Setting SMART goals
- Defining relevant KPIs for different campaign objectives
- Data analysis tools and techniques in Marketing Cloud
- Marketing Cloud reports
- Data Studio integration
- Custom reporting with AMPscript
- Campaign performance dashboards and reports
- Creating custom dashboards
- Scheduling reports for delivery
- Interpreting analytics data to derive actionable insights
- Identifying trends and patterns
- Understanding what's working and what's not
- Making data-driven decisions to improve campaign performance
- Iterative optimization based on performance analysis
- Continuously testing and refining campaigns
- Making adjustments based on data insights
- Overview of web studio features and capabilities
- Landing page creation
- Microsites
- Web forms
- A/B testing for landing pages
- Building and customizing landing pages and microsites
- Drag-and-drop functionality
- HTML editing
- Integrating web analytics tools with Marketing Cloud
- Google Analytics
- Adobe Analytics
- Tracking website traffic and visitor behavior
- Importance of customer segmentation in marketing
- Increased relevance and personalization
- Improved campaign performance
- More efficient marketing spend
- Segmentation strategies based on demographics, behavior, and preferences:
- Demographic segmentation
- Behavioral segmentation
- Preference segmentation
- RFM analysis
- Introduction to automation studio and its functionalities
- Creating automated marketing workflows
- Triggering actions based on customer behavior
- Sending personalized emails and messages
- Integrating with other marketing systems
- Creating and managing automation workflows
- Defining triggers and actions
- Building decision splits and filters
- Setting up triggered sends and automations
- Welcome series for new subscribers
- Abandoned cart reminders
- Re-engagement campaigns for inactive contacts
- Transactional emails
- Understanding the role of Contact Builder in Marketing Cloud
- Managing audience data
- Building data models
- Creating custom attributes and data extensions
- Maintaining data quality and hygiene
- Data modeling and schema design best practices
- Defining data objects and relationships
- Selecting appropriate data types
- Ensuring data consistency and accuracy
- Managing contact data and relationships
- Adding, editing, and deleting contacts
- Managing subscriptions and preferences
- Understanding contact lifecycles
- Integrating Contact Builder with other Marketing Cloud modules
- Synchronizing data with Email Studio, Automation Studio, and Journey Builder
- Leveraging contact data for personalized experiences
- Overview of customer journey mapping concepts
- Identifying key touchpoints in the customer journey
- Understanding customer needs and expectations at each stage
- Designing journeys that map to the customer lifecycle
- Designing customer journeys using Journey Builder
- Visualizing the customer journey
- Orchestrating multi-channel interactions
- Personalizing experiences based on customer data
- Setting up triggers and actions
Who Can Take the Salesforce Marketing Cloud Training Course
The Salesforce Marketing Cloud training program can also be taken by professionals at various levels in the organization.
- Marketing Specialists
- Digital Marketers
- Marketing Automation Specialists
- CRM Specialists
- Marketing Analysts
- Campaign Managers
- Social Media Managers
- Marketing Coordinators
- Marketing Technologists
- Content Managers
- Customer Experience Managers
- Managers
Prerequisites for Salesforce Marketing Cloud Training
Employees with a basic understanding of marketing principles can take up the Salesforce Marketing Cloud training course.
Corporate Group Training Delivery Modes
for Salesforce Marketing Cloud Training
At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Salesforce Marketing Cloud training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.
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Edstellar's Salesforce Marketing Cloud virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.
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Edstellar's Salesforce Marketing Cloud inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.
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Edstellar's Salesforce Marketing Cloud offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.
Explore Our Customized Pricing Package
for
Salesforce Marketing Cloud Corporate Training
Need the cost or quote for onsite, in-house, or virtual instructor-led corporate Salesforce Marketing Cloud training? Get a customized proposal that fits your team's specific needs.
64 hours of training (includes VILT/In-person On-site)
Tailored for SMBs
Tailor-Made Licenses with Our Exclusive Training Packages!
160 hours of training (includes VILT/In-person On-site)
Ideal for growing SMBs
400 hours of training (includes VILT/In-person On-site)
Designed for large corporations
Unlimited duration
Designed for large corporations
Edstellar: Your Go-to Salesforce Marketing Cloud Training Company
Experienced Trainers
Our trainers bring years of industry expertise to ensure the training is practical and impactful.
Quality Training
With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.
Industry-Relevant Curriculum
Our course is designed by experts and is tailored to meet the demands of the current industry.
Customizable Training
Our course can be customized to meet the unique needs and goals of your organization.
Comprehensive Support
We provide pre and post training support to your organization to ensure a complete learning experience.
Multilingual Training Capabilities
We offer training in multiple languages to cater to diverse and global teams.
What Our Clients Say
We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.
"Edstellar's IT Service Management training has been transformative. Our IT teams have seen significant improvements through multiple courses delivered at our office by expert trainers. Excellent feedback has prompted us to extend the training to other teams."
"Edstellar's quality and process improvement training courses have been fantastic for our team of quality engineers, process engineers and production managers. It’s helped us improve quality and streamline manufacturing processes. Looking ahead, we’re excited about taking advanced courses in quality management, and project management, to keep improving in the upcoming months."
"Partnering with Edstellar for web development training was crucial for our project requirements. The training has equipped our developers with the necessary skills to excel in these technologies. We're excited about the improved productivity and quality in our projects and plan to continue with advanced courses."
"Partnering with Edstellar for onsite ITSM training courses was transformative. The training was taken by around 80 IT service managers, project managers, and operations managers, over 6 months. This has significantly improved our service delivery and standardized our processes. We’ve planned the future training sessions with the company."
"Partnering with Edstellar for onsite training has made a major impact on our team. Our team, including quality assurance, customer support, and finance professionals have greatly benefited. We've completed three training sessions, and Edstellar has proven to be a reliable training partner. We're excited for future sessions."
"Edstellar's online training on quality management was excellent for our quality engineers and plant managers. The scheduling and coordination of training sessions was smooth. The skills gained have been successfully implemented at our plant, enhancing our operations. We're looking forward to future training sessions."
"Edstellar's online AI and Robotics training was fantastic for our 15 engineers and technical specialists. The expert trainers and flexible scheduling across different time zones were perfect for our global team. We're thrilled with the results and look forward to future sessions."
"Edstellar's onsite process improvement training was fantastic for our team of 20 members, including managers from manufacturing, and supply chain management. The innovative approach, and comprehensive case studies with real-life examples were highly appreciated. We're excited about the skills gained and look forward to future training."
"Edstellar's professional development training courses were fantastic for our 50+ team members, including developers, project managers, and consultants. The multiple online sessions delivered over several months were well-coordinated, and the trainer's methodologies were highly effective. We're excited to continue our annual training with Edstellar."
"Edstellar's IT service management training for our 30 team members, including IT managers, support staff, and network engineers, was outstanding. The onsite sessions conducted over three months were well-organized, and it helped our team take the exams. We are happy about the training and look forward to future collaborations."
"Edstellar's office productivity training for our 40+ executives, including project managers and business analysts, was exceptional. The onsite sessions were well-organized, teaching effective tool use with practical approaches and relevant case studies. Everyone was delighted with the training, and we're eager for more future sessions."
"Edstellar's quality management training over 8 months for our 15+ engineers and quality control specialists was outstanding. The courses addressed our need for improved diagnostic solutions, and the online sessions were well-organized and effectively managed. We're thrilled with the results and look forward to more."
"Edstellar's digital marketing training for our small team of 10, including content writers, SEO analysts, and digital marketers, was exactly what we needed. The courses delivered over a few months addressed our SEO needs, and the online sessions were well-managed. We're very happy with the results and look forward to more."
"Edstellar's telecommunications training was perfect for our small team of 12 network engineers and system architects. The multiple online courses delivered over a few months addressed our needs for network optimization and cloud deployment. The training was well-managed, and the case studies were very insightful. We're thrilled with the outcome."
"Edstellar's professional development training was fantastic for our 50+ participants, including team leaders, analysts, and support staff. Over several months, multiple courses were well-managed and delivered as per the plan. The trainers effectively explained topics with insightful case studies and exercises. We're happy with the training and look forward to more."
Get Your Team Members Recognized with Edstellar’s Course Certificate
Upon successful completion of the Salesforce Marketing Cloud training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.
This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.


We have Expert Trainers to Meet Your Salesforce Marketing Cloud Training Needs
The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.