Corporate Salesforce Marketing Cloud Training Course

Edstellar’s Salesforce Marketing Cloud instructor-led training course equips employees with the skills to utilize the Salesforce platform for marketing campaigns. Teams will learn data management, personalized content creation, and campaign testing. Upskill now to implement automation rules for efficient campaign execution.

16 - 24 hrs
Instructor-led (On-site/Virtual)
Language
English
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Salesforce Marketing Cloud Corporate Training Course

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Drive Team Excellence with Salesforce Marketing Cloud Training for Employees

Empower your teams with expert-led on-site/in-house or virtual/online Salesforce Marketing Cloud Training through Edstellar, a premier corporate training company for organizations globally. Our tailored Salesforce Marketing Cloudcorporate training course equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific needs, this Salesforce Marketing Cloud group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Salesforce Marketing Cloud is a vital platform for organizations seeking to streamline and enhance their marketing efforts. It offers a comprehensive suite of tools for creating, automating, and personalizing campaigns across various channels, empowering businesses to engage with customers effectively. Training in Salesforce Marketing Cloud is essential to equip marketing teams with the skills needed to leverage its features, optimize campaign performance, and drive meaningful customer interactions, thereby contributing to overall business success and growth.

Edstellar's virtual/onsite Salesforce Marketing Cloud training course offers customization and integrates cutting-edge methodologies. Our trainers are renowned for their expertise in the Salesforce Marketing Cloud instructor-led training course and have extensive experience in solving the complexities of marketing automation, customer journey mapping, and data-driven analytics optimization.

Key Skills Teams Gain Through Salesforce Marketing Cloud Training

Salesforce Marketing Cloud skills corporate training will enable teams to effectively apply their learnings at work.

  • Implement Campaigns
  • Utilize Automation
  • Develop Journeys
  • Apply Segmentation
  • Integrate Channels
  • Personalize Content

‍

Salesforce Marketing Cloud Training for Employees: Key Learning Outcomes

Edstellar’s Salesforce Marketing Cloud training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our Salesforce Marketing Cloud workshop, teams will to master essential Salesforce Marketing Cloud and also focus on introducing key concepts and principles related to Salesforce Marketing Cloud at work.


Employees who complete Salesforce Marketing Cloud training will be able to:

  • Apply marketing automation techniques to streamline campaign workflows
  • Implement personalized marketing strategies based on customer segmentation
  • Analyze campaign performance metrics to optimize marketing efforts
  • Create engaging content for various marketing channels
  • Design effective testing strategies to refine marketing campaigns

Key Benefits of the Salesforce Marketing Cloud Corporate Training

Attending our Salesforce Marketing Cloud classes tailored for corporations offers numerous advantages. Through our on-site/in-house or virtual/online Salesforce Marketing Cloud training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of Salesforce Marketing Cloud.

  • Equips the team with the techniques to personalize customer experiences
  • Empowers employees with the skills to create targeted marketing campaigns
  • Develops required skills in employees to analyze campaign performance effectively
  • Instills ideas in teams for optimizing marketing strategies based on data insights
  • Provides employees with insights into leveraging automation for efficient campaign management

Salesforce Marketing Cloud Training Topics and Outline

Our virtual and on-premise Salesforce Marketing Cloud training curriculum is divided into multiple modules designed by industry experts. This Salesforce Marketing Cloud training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

  1. Introduction to Salesforce Marketing Cloud
    • What is Marketing Cloud?
    • Benefits of using Marketing Cloud
  2. Key components of Marketing Cloud ecosystem
    • Email Studio
    • Contact Builder
    • Content Builder
    • Automation Studio
    • Journey Builder
    • Analytics Builder
  3. Overview of Marketing Cloud functionalities
    • Email marketing
    • Mobile marketing
    • Social media marketing
  4. Understanding the role of Marketing Cloud in modern marketing strategies
    • Customer relationship management (CRM)
    • Multi-channel marketing
    • Data-driven marketing
    • Marketing automation
  1. Fundamentals of data architecture in Marketing Cloud
    • Data extensions
    • Data sources
    • Audience data
    • Contact data
  2. Data import methods and best practices
    • Importing data from CSV files
    • Importing data from Salesforce
  3. Data segmentation techniques:
    • Demographic segmentation
    • Behavioral segmentation
    • Preference segmentation
  4. Data cleansing and hygiene strategies:
    • Identifying and correcting inaccurate data
    • Maintaining data integrity
    • Setting up data governance processes
  5. Integration of external data sources with Marketing Cloud:
    • Salesforce integration
    • Data Management Platforms (DMPs)
  1. Content creation tools within Marketing Cloud
    • Email templates
    • Landing page builder
    • Drag-and-drop editor
    • AMPscript for dynamic content
  2. Personalization strategies for email and other channels
    • Personalizing content based on customer data
    • Using dynamic content to create unique experiences
    • A/B testing personalization elements
  3. Designing engaging content for different audiences
    • Copywriting best practices for email and landing pages
    • Designing visuals that resonate with your target audience
  4. Content optimization techniques
    • Subject line optimization
    • Preheader optimization
    • Image optimization
    • Mobile-friendly design
  5. Content performance measurement and analysis
    • Open rates
    • Click-through rates (CTRs)
    • Conversion rates
    • Heatmaps and scroll tracking
  1. Importance of testing in marketing campaigns
    • Reducing wasted spend on ineffective campaigns
    • Improving campaign performance and ROI
    • Identifying what resonates with your target audience
    • Optimizing content, design, and messaging
  2. A/B testing methodologies and best practices
    • Selecting the right elements to test 
    • Defining clear hypotheses and success metrics
    • Creating statistically significant test groups
    • Controlling for variables to ensure fair comparisons
    • Determining test duration and sample size
    • Analyzing results with confidence intervals
  3. Test setup and execution in Marketing Cloud
    • Creating A/B tests within email studio or journey builder
    • Specifying test variations and targeting criteria
  4. Interpreting test results and making data-driven decisions
    • Identifying the statistically significant winner
    • Understanding why one variation outperformed the others
    • Applying learnings to future marketing campaigns
    • Avoiding the confirmation bias trap
  1. Campaign setup and configuration in Marketing Cloud
    • Defining campaign goals and objectives
    • Selecting target audiences
    • Scheduling email sends
    • Setting up triggered sends
  2. Email sending best practices
    • Sender reputation management
    • CAN-SPAM compliance
  3. Deliverability considerations and strategies
    • Bounce rates
    • Spam filters
    • Authentication protocols
  1. Identifying key performance indicators (KPIs) for marketing campaigns
    • Setting SMART goals
    • Defining relevant KPIs for different campaign objectives
  2. Data analysis tools and techniques in Marketing Cloud
    • Marketing Cloud reports
    • Data Studio integration
    • Custom reporting with AMPscript
  3. Campaign performance dashboards and reports
    • Creating custom dashboards
    • Scheduling reports for delivery
  4. Interpreting analytics data to derive actionable insights
    • Identifying trends and patterns
    • Understanding what's working and what's not
    • Making data-driven decisions to improve campaign performance
  5. Iterative optimization based on performance analysis
    • Continuously testing and refining campaigns
    • Making adjustments based on data insights
  1. Overview of web studio features and capabilities
    • Landing page creation
    • Microsites
    • Web forms
    • A/B testing for landing pages
  2. Building and customizing landing pages and microsites
    • Drag-and-drop functionality
    • HTML editing
  3. Integrating web analytics tools with Marketing Cloud
    • Google Analytics
    • Adobe Analytics
    • Tracking website traffic and visitor behavior
  1. Importance of customer segmentation in marketing
    • Increased relevance and personalization
    • Improved campaign performance
    • More efficient marketing spend
  2. Segmentation strategies based on demographics, behavior, and preferences:
    • Demographic segmentation 
    • Behavioral segmentation
    • Preference segmentation 
    • RFM analysis
  1. Introduction to automation studio and its functionalities
    • Creating automated marketing workflows
    • Triggering actions based on customer behavior
    • Sending personalized emails and messages
    • Integrating with other marketing systems
  2. Creating and managing automation workflows
    • Defining triggers and actions
    • Building decision splits and filters
  3. Setting up triggered sends and automations
    • Welcome series for new subscribers
    • Abandoned cart reminders
    • Re-engagement campaigns for inactive contacts
    • Transactional emails
  1. Understanding the role of Contact Builder in Marketing Cloud
    • Managing audience data
    • Building data models
    • Creating custom attributes and data extensions
    • Maintaining data quality and hygiene
  2. Data modeling and schema design best practices
    • Defining data objects and relationships
    • Selecting appropriate data types
    • Ensuring data consistency and accuracy
  3. Managing contact data and relationships
    • Adding, editing, and deleting contacts
    • Managing subscriptions and preferences
    • Understanding contact lifecycles
  4. Integrating Contact Builder with other Marketing Cloud modules
    • Synchronizing data with Email Studio, Automation Studio, and Journey Builder
    • Leveraging contact data for personalized experiences
       
  1. Overview of customer journey mapping concepts
    • Identifying key touchpoints in the customer journey
    • Understanding customer needs and expectations at each stage
    • Designing journeys that map to the customer lifecycle
  2. Designing customer journeys using Journey Builder
    • Visualizing the customer journey
    • Orchestrating multi-channel interactions
    • Personalizing experiences based on customer data
    • Setting up triggers and actions

This Corporate Training for Salesforce Marketing Cloud is ideal for:

What Sets Us Apart?

Salesforce Marketing Cloud Corporate Training Prices

Our Salesforce Marketing Cloud training for enterprise teams is tailored to your specific upskilling needs. Explore transparent pricing options that fit your training budget, whether you're training a small group or a large team. Discover more about our Salesforce Marketing Cloud training cost and take the first step toward maximizing your team's potential.

Small Group
Large Groups

Request for a quote to know about our Salesforce Marketing Cloud corporate training cost and plan the training initiative for your teams. Our cost-effective Salesforce Marketing Cloud training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Salesforce Marketing Cloud training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

Most Popular
Growth Package

350 licenses

160 hours of training (includes VILT/In-person On-site)

Ideal for growing SMBs

Enterprise Package

900 licenses

400 hours of training (includes VILT/In-person On-site)

Designed for large corporations

Custom Package

Unlimited licenses

Unlimited duration

Designed for large corporations

View Corporate Training Packages

Salesforce Marketing Cloud Course Completion Certificate

Upon successful completion of the Salesforce Marketing Cloud training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development. This certificate validates the employees' acquired skills and serves as a powerful motivator, inspiring them to further enhance their expertise and contribute effectively to organizational success.

Target Audience for Salesforce Marketing Cloud Training Course

The Salesforce Marketing Cloud training course is ideal for marketing managers, digital marketers, and campaign analysts.

The Salesforce Marketing Cloud training program can also be taken by professionals at various levels in the organization.

Salesforce Marketing Cloud training for managers

Salesforce Marketing Cloud training for staff

Salesforce Marketing Cloud training for leaders

Salesforce Marketing Cloud training for executives

Salesforce Marketing Cloud training for workers

Salesforce Marketing Cloud training for businesses

Salesforce Marketing Cloud training for beginners

Salesforce Marketing Cloud group training

Salesforce Marketing Cloud training for teams

Salesforce Marketing Cloud short course

Prerequisites for Salesforce Marketing Cloud Training

Employees with a basic understanding of marketing principles can take up the Salesforce Marketing Cloud training course.

Assess the Training Effectiveness

Bringing you the Best Salesforce Marketing Cloud Trainers in the Industry

The instructor-led Salesforce Marketing Cloud training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Salesforce Marketing Cloud Access practices.

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Training Delivery Modes for Salesforce Marketing Cloud Group Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online Salesforce Marketing Cloud training for companies. This method has proven to be the most effective, outcome-oriented and well-rounded training experience to get the best training results for your teams.

Virtuval
Virtual

Instructor-led Training

Engaging and flexible online sessions delivered live, allowing professionals to connect, learn, and grow from anywhere in the world.

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On-Site
On-Site

Instructor-led Training

Customized, face-to-face learning experiences held at your organization's location, tailored to meet your team's unique needs and objectives.

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Off-Site
Off-site

Instructor-led Training

Interactive workshops and seminars conducted at external venues, offering immersive learning away from the workplace to foster team building and focus.

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